Agile strategizing in times of change
At Milestone, we continuously scrutinize our commercial environment and adapt our strategy and initiatives to maximize business outcomes for our partners and customers. For 2021, five focus areas will guide our priorities and strategic projects.
Milestone is part of a dynamic business undergoing a number of changes and transformations. To be at the forefront, our strategy and strategy process needs to be agile to adapt to the rapid change we see in our markets and across our organization.
Strategy implementation delivering results
In 2019, we reported on four focus areas. These included projects and initiatives which are now bearing fruit. For example, we have:
Invested in our company culture and employer brand by improving employee onboarding, development, and retention through our Milestone Leadership, Sales and Developer Academies, as well as refining existing systems, teams and work processes.
Increased our development capacity to be able to deliver new innovative products and services. We have launched initiatives that address needs beyond security, and we are enabling solution marketing with partners by expanding Milestone Marketplace.
Digitized products, services and processes. For example, we are improving the Milestone Store, automating key processes globally, and aspiring to accelerate our marketplace initiatives.
Kept a strong focus on revenue, gross margin level and cost of revenue.
Continued to modernize Information Technology (IT) and operations in general.
Continued our strong collaboration with Axis Communications, BriefCam and Arcules.
Many of these initiatives will continue in the year ahead. But now is also the time for Milestone to take new strategic steps.